MP4 is no doubt the most popular video format which can be supported by more devices, operating systems and media players. For the video compression ratio, MOV is inferior than MP4. But MOV file has one major drawback that it is not compatible by default with earlier versions of Windows, media players and Android devices. Compared with MP4, MOV can offer you a higher video quality. MOV format is specially designed for professional environments. MOV vs MP4 - Main differences between MOV and MP4 As the default format for Apple products, you can also play it with iOS devices like iPhone, iPad and iPod. MOV file can be supported by both Mac and Windows platform, and some professional video editing software like iMovie and VideoStudio Pro. That makes MOV a great file format to store high quality movies. A MOV file can carry several tracks and each track can store a certain type of data. MOV file contains various data using the concept of tracks, such as videos, audios, texts, images, subtitles, as well as other media files. It is regarded as the basis of MPEG-4 file format by Internal Organization for Standardization.

So MOV is also known as the QuickTime File Format. It is mainly designed for the Apple default media player.

MOV is a common multimedia container file format that developed by Apple.

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